
Value. It is what the Indian consumer is looking for. Whether it is
the world’s cheapest car or the best car in the world, we want the
most bang for our buck, and this is most apparent in our market’s
fast-growing hatchback segment. There are two ways to approach the
concept of ‘value’ – one, to offer a low price. Sure, there will be
compromises on quality, but you essentially get more car for your
money. The other is to provide extra features at the same price as the
competition.
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